Markdown is a simple text-to-HTML converter that turns common text idioms into HTML. The full syntax is available from the author's site, but here's a short summary:

You can use amazon:XXXX-style URLs to refer to items for sale on Amazon.com. If you provide an Amazon associate ID in the filter configuration, then each of these URLs will be tagged with your associate ID and you'll make money if someone buys an item while using your link. Example:

<a href="amazon:097669400X">

turns into

<a href="http://www.amazon.com/.../097669400X/scottstuff-20">